Job Description
About InnovateTech: We are a leading data-driven technology firm transforming the digital landscape. We are seeking a highly analytical and results-oriented Senior SEO Specialist to join our dynamic marketing team. In this pivotal role, you will be responsible for driving organic growth, improving search engine visibility, and optimizing the user experience across our global web properties.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Work with cutting-edge technologies and a talented team of engineers and marketers.
- Flexible remote-first work culture with a focus on results.
- Opportunities for professional growth and leadership development.
The Role:
As our Senior SEO Specialist, you will own the SEO strategy for our flagship products. You will dive deep into technical audits, content optimization, and backlink analysis to ensure we dominate search results for high-value keywords. You will collaborate closely with developers, content writers, and product managers to implement scalable SEO solutions.
Responsibilities
- Conduct comprehensive technical SEO audits and implement remediation strategies to improve site health and Core Web Vitals scores.
- Lead keyword research and competitive analysis to identify high-impact organic opportunities and define content strategies.
- Manage and execute off-page SEO campaigns, including link building outreach and relationship management.
- Optimize site architecture, meta tags, headers, and schema markup to enhance search engine crawling and indexing.
- Monitor SEO performance using tools like Google Analytics 4, Google Search Console, and Ahrefs/SEMrush, providing detailed monthly reporting.
- Collaborate with the development team to ensure technical SEO best practices are integrated into the CI/CD pipeline.
Qualifications
- 5+ years of proven experience in SEO, with a strong portfolio demonstrating significant organic growth results.
- Deep technical understanding of HTML, CSS, JavaScript, and server-side rendering (SSR/SSG).
- Expert proficiency in Google Search Console, Google Analytics, and SEO tools such as Ahrefs, SEMrush, or Moz.
- Experience with content management systems (CMS) such as WordPress or headless CMS (e.g., Contentful, Strapi).
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.