Job Description
Join the Apex Digital Team
Are you a results-driven SEO specialist looking to make a significant impact on a dynamic brand? Apex Digital Solutions is seeking a talented Senior SEO Specialist to join our San Francisco-based team. You will be responsible for developing and executing data-driven strategies to improve organic search visibility, drive traffic, and increase conversions. We value innovation, transparency, and a deep understanding of search engine algorithms.
What You Will Do
As our Senior SEO Specialist, you will bridge the gap between technical data and creative content. You will work closely with our development, content, and marketing teams to ensure our digital presence is optimized for maximum performance.
Responsibilities
- Technical SEO Audits: Conduct comprehensive website audits to identify and resolve technical issues that hinder search engine crawling and indexing.
- Keyword Strategy: Perform in-depth keyword research and analysis to identify high-value opportunities and develop content strategies that align with user intent.
- On-Page Optimization: Optimize meta tags, headers, and content structure to improve search rankings for target keywords.
- Link Building: Develop and execute white-hat link-building campaigns to improve domain authority and referral traffic.
- Analytics & Reporting: Monitor performance metrics using Google Analytics 4 and Search Console, providing regular reports on KPIs and actionable insights.
- Content Collaboration: Partner with content creators to ensure all assets are optimized for both users and search engines.
- Competitive Analysis: Analyze competitor strategies to identify gaps and opportunities for market dominance.
Qualifications
- Experience: 3+ years of proven experience in SEO, including technical SEO, on-page optimization, and link building.
- Technical Skills: Proficiency in Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar tools. Basic understanding of HTML, CSS, and JavaScript is preferred.
- Certifications: Google Analytics and Google Ads certifications are a plus.
- Communication: Excellent written and verbal communication skills with the ability to explain complex technical concepts to non-technical stakeholders.
- Problem Solving: Strong analytical skills with a keen eye for detail and troubleshooting issues.
- Tools: Familiarity with CMS platforms like WordPress or Drupal.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.