Job Description
Apex Digital is seeking a strategic Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will be responsible for driving high-quality traffic and improving our search engine rankings through technical optimization and content strategy.
We are looking for a data-driven professional who can translate complex SEO metrics into actionable business insights and collaborate effectively with cross-functional teams.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and rectify site health issues, including crawl errors and site speed.
- Manage keyword research and on-page optimization campaigns to target high-value search terms.
- Monitor and analyze website performance using Google Analytics and Google Search Console.
- Develop and execute off-page SEO strategies, focusing on high-quality link building and brand reputation.
- Collaborate with content creators to optimize assets for both search engines and users.
- Stay updated on the latest search engine algorithm updates and industry trends.
Qualifications
- 5+ years of proven experience in SEO and digital marketing.
- Deep understanding of HTML, CSS, and how they impact SEO.
- Expert proficiency in Google Analytics 4, Google Search Console, and SEO tools.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Excellent project management and communication skills.